Case study · Real estate development · Pakistan and overseas buyers
Nova City: social media, Facebook and Google ads for a master-planned community
Social media management with Facebook and Google advertising for a 10,000-plus kanal master-planned community near Islamabad, selling residential and commercial plots to local and overseas buyers.
About the client
Nova City is a master-planned residential community by the NOVA Group on the main GT Road, about 35 km from Islamabad's centre, with motorway access. Phases I and II span more than 10,000 kanals (about 506 ha). It offers residential plots of 5, 7 and 10 marla and 1 kanal (roughly 126 m² to 506 m²), commercial plots and designer villas, with underground utilities, fibre, smart metering, 46 m boulevards, parks, schools, mosques and a gated boundary with round-the-clock security. A quarterly instalment plan runs over three to four years, and a dedicated desk serves overseas buyers with remote booking.
The brief
Keep a large development visible every day to plot buyers and investors at home and abroad, and turn interest into site-visit bookings and sales-team conversations.
What we did
- Managed the social media presence: content calendar, project updates, amenity and payment-plan explainers, event coverage
- Planned and managed Facebook and Instagram campaigns by plot size, budget band and buyer location, including overseas audiences
- Planned and managed Google Ads for plot and community searches with call, WhatsApp and site-visit tracking
- Reported leads by source so the sales team could follow up by channel
Delivered
- Social media management
- Facebook and Instagram campaigns
- Google Ads campaigns
- Lead reporting by source
Performance figures for this engagement are available on request and under the client's confidentiality terms.
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