Better Devices: full brand, LinkedIn, Google Ads and website for a Berlin engineering firm

About the client

Better Devices is an embedded engineering consultancy at Leipziger Platz in Berlin. It partners with hardware teams to de-risk, build, validate and investigate complex devices across four pillars: feasibility and architecture, device development, testing infrastructure, and system investigation. Its work spans consumer, industrial, mobility and robotics products, and the firm cites more than a million devices in the field. The site runs in English and German and includes case studies, an engineering cost calculator, a newsletter and technical webinars.

The brief

Turn a senior engineering team into a brand that hardware leaders recognise: a position, an identity, a site that sells technical services to technical buyers, a LinkedIn presence that compounds, and search campaigns that catch teams at the moment a project is being scoped.

What we did

• Led the full brand: positioning, verbal identity, visual identity system, templates and guidelines
• Designed and built the website in English and German, including service pillars, case studies, tools such as the cost calculator, careers and contact flows
• Ran the LinkedIn programme: company page, founder and engineer content, document posts and event promotion for webinars
• Planned and managed Google Ads for the feasibility, testing-infrastructure and investigation services, with landing pages per service
• Set up lead tracking from search and LinkedIn through to booked technical calls

Delivered

• Brand strategy and identity system
• Bilingual website
• LinkedIn content programme
• Google Ads campaigns and landing pages
• Lead tracking and reporting

Performance figures for this engagement are available on request and under the client's confidentiality terms.