Abilite: websites and paid digital media for a cloud audit platform

About the client

Abilite is cloud-based internal audit management software, a product of Hyphen Consultancy. It covers audit planning and scheduling, audit-universe mapping, task management, reporting and follow-up, and a dashboard of real-time KPIs and risk heat maps. The product is modular, so customers enable only what they need, from analytics to multi-company management and industry checklists, and it is sold to individuals, small teams, SMEs and growing enterprises with a 15-day free trial and demo bookings. A "For Saudi Teams" section serves the Saudi market specifically.

The brief

Launch a software product from a consulting firm with its own credibility: a site that explains a modular audit platform to a technical buyer, turns interest into trials and demos, and paid media that finds internal-audit, risk and compliance leaders in Saudi Arabia and beyond.

What we did

• Designed and built the product websites: feature pages per module, pricing and trial flows, demo booking, partner programme and a market page for Saudi teams
• Wrote the positioning around the practitioner-built product and its barrier-free pricing
• Planned and managed paid digital media across search and professional social, targeted by job function (internal audit, risk, compliance) and market
• Built demo and trial conversion tracking so every sign-up had a source

Delivered

• Marketing website with module pages
• Trial and demo conversion flows
• Paid search and professional social campaigns
• Conversion tracking and reporting

Performance figures for this engagement are available on request and under the client's confidentiality terms.