Position before pixels
Who you are for, what you are against, and the one thing to say first, written before any design begins.
Service 05
An identity that still looks like you after the hundredth post.
A logo is a day of work. A brand is the set of rules that keeps every ad, document and reply recognisably yours. We build the system, write it down, and hand it over so anyone can use it.
— What you get
Outcomes, not deliverables.
A system, not a logo
Marks, colour, type, layout, motion and tone, with rules for each, so consistency does not depend on one designer.
Institutional and political fluency
We know the constraints of government identity and the pace of a campaign, and we design for both.
Handed over properly
Guidelines, templates and source files that your team or your next agency can use without us.
— What is included
Written into every engagement.
Scope is agreed in writing before work starts. These are the components we draw it from.
- Brand strategy and positioning
- Naming and verbal identity
- Logo and visual identity system
- Typography, colour and layout rules
- Templates for social, print and presentations
- Brand guidelines document
- Institutional and political branding
— Questions we get asked
Before you ask.
How long does a brand identity take?
Four to eight weeks for a complete identity, depending on how many decision-makers are involved. Naming adds two to three weeks.
Do you do rebrands?
Yes, including the migration plan: what changes first, what can wait and how to tell your audience.
Can you brand a political campaign?
Yes. We have worked on political campaigns in the United States and South Asia. Campaign identities need to be decided fast and applied everywhere, and the system is built for that.
— Works best with
Related services and sectors
Tell us what you are trying to move.
Questions within one working day, then a plan and a price in writing.