Achievements nobody packaged
Two years of delivery, announced in briefings, absent from the website, forgotten at budget time.
For institutions and government departments
Be understood by the people who decide your budget.
An institution's hardest audience is often its own government: the cabinet, the secretaries, the committee. We plan communication for that audience specifically, with facts that survive scrutiny, media that reaches a few thousand named roles, and reporting an auditor can read.
— What usually goes wrong
Three problems we see first.
Advertising that looks like advertising
Standard public-service creative that the senior audience has learned to ignore.
Procurement and policy
Advertisement policies, pre-qualified agencies, content committees and verification steps that an ordinary agency has never dealt with.
— How we work with you
The approach, in order.
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01
Audit-grade facts
We collect the record, source every figure and fix one as-of date, so nothing has to be retracted.
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02
Audience as a list, not a demographic
Named roles, offices and districts. Employer and title targeting where platforms allow it; geofencing where they do not.
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03
Creative that reads as evidence
The visual grammar of a report or a dashboard, not a poster, in the languages the audience works in.
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04
Measurement that holds up
Platform delivery reports, reach by geofence, and pre- and post-campaign recall surveys among the officers themselves.
— Services that apply
What we would bring.
— Questions we get asked
Before you ask.
Can you work within a government advertisement policy?
Yes. As one example, we have studied the Punjab Government (Revised) Advertisement Policy 2025 in detail, including the digital media plan format its content committee expects, and we plan campaigns to fit it from the start rather than retrofitting.
Can you reach senior officials specifically?
Within platform policy, yes: employer and title targeting on LinkedIn, geofenced placements around secretariats and official residences, and placements on the news sites those officers read.
Do you work with international partners such as UN agencies?
The founding team has worked inside a federal programme run with UNICEF, so the reporting and approval standards of international partners are familiar.
Send us the record you want understood. We will come back with the audience, the plan and the proof standard.
A reply within one working day. No deck, no retainer pitch, just the answer.